Jan 30 2009
We, the racists…
Who are the racist? The Indians who cry foul on racism are the leaders in this racism. Shocked by the allegation? Take a look at any of the matrimonial sites or newspapers and you will see people searching for “real fair brides” for their siblings or children. The highest performer in the Indian cosmetic market are fairness products like Fair and Lovely, Garnier Light and others. The list keeps increasing! These companies go as far as to publicize their avertisements which features a dark girl sweeping floors because she can’t succeed in life as she is dark. Promoting these advertisements degrades the already degraded mentality of the people. These commercials are just a reflection of the mentality and the outlook Indians have towards skin complexion. Guess what happens at the end of the commercials-the girl uses their product and she gets a job in a high position!
The most widely prayed form of deity in India is Krishna who is famous for his dark skin colour and is named Shyam or Krishna because of that. But the people who says Krishna to be the most beautiful kid and the most handsome men as a grown up shuns dark skinned peole specially girls. This ourlook is more common in Northern India. People with dark complexion face discrimination or criticism from an early stage of their school life. One of the most popular daily serials now is in fact one which is based on the story of two sisters-one is dark while the other is fair! Infact supporting dancers in most of the movies nowadays features whote skinned foreigners- I have nothing against people of any country or complexion. The fact that local Indian dancers who use to sizzle the skin earlier has been replaced by dancers with a white complexio just shows wgat the public demands from the director.
Bipasha may be most demanded actress now in Hindi film industry but she would have real hard to get a groom for herself in the traditional Indian way-after all she is a dusky Indian girl with education, good looks and intelligence but she is not a “real fair” lady. What happened to Shilpa Shetty in the Big Brother’s house was a shameful incident but Shilpa is actually fair according to India standards.We Indians need to get rid of racism from our own society before demanding it from other nations. Only then will the world respect us for what we are irrespective of which complexion we have. Indians have the largest variety in terms of skin colour along with every other things so we need to repsect every Indian inspite of their skin complexion. The first women president of India, Pratibha Patil, is also dark but is successful in every possible way in her life! The way the fairness products are promoted needs to stop- no body has any right to claim that dark people are not worthy or successful. Lastly, I am dark and I sweep the floors of my house at times -but I am also pursuing engineering and consider myself as equally worthy of my batchmates who are fair skinned!

